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Creating thematic maps: this is my truth, tell me yours

Presenter(s):  Kenneth Field

Abstract: 

How many maps can you make using a single dataset of population-based statistical data? The answer here is ‘over 30, but with scope for many more’. In this workshop I'll explore the world of thematic mapping using ArcGIS Pro. I’ll show you how to use the out-of-the-box ArcGIS Pro mapping renderers effectively and how to make sensible choices so your maps make sense.  I'll also provide hints, tips, and methods for creating less common, but visually stunning, thematic maps. I’ll discuss how data can be processed and presented in different, interesting and compelling ways to suit different purposes. There’s rarely a right or wrong way to map statistical data, just shades of the truth that result from your design decisions. Your map can be entirely objective, or you may wish to be persuasive in your message. It's all possible! This session will help you go beyond the defaults and encourage you to think about how to make and shape the message in your thematic maps.

Key Takeaway: There's no such thing as a right or wrong map, but all maps are designed with a purpose and their form and function combine to lead the map reader in a particular way. The session encourages thinking to go beyond software defaults, and understand that the choices you make are important in shaping how your map is read and understood.

Intended Audience: You might know how to make a choropleth map, but maybe you want to know how to make it better, what the alternatives are, or what the pitfalls to avoid are? This session is for anyone who is interested in mapping population data effectively.

About the presenter(s):

Ken is a 'cartonerd' with a Bachelors in cartography and PhD in GIS. A former academic who grew tired of admin, he ditched his 20 year career, moved to the US, and talks and writes about cartography, teaches, and makes maps at Esri. He has presented and published an awful lot. He blogs, tweets too much, is Vice-Chair of the ICA Map Design Commission, and past Editor of The Cartographic Journal, He’s won a few awards for maps, teaching, kitchen tile designs and a book called Cartography. He recently taught a MOOC to over 100,000 people on Cartography. He is co-founder of longitude.space and mappery.org. He snowboards (reasonably), plays drums (badly) and is a long-suffering supporter of Nottingham Forest.